Some things can't be spun.
If you're clubbing baby seals into a bloody pulp, for example, I can't hear your justifications. You can talk about needing to make a living and how this is how it's always been done, but all I'm thinking is, there is nothing you can say that will make me like you for this. Or ever agree that it is acceptable. I want you to find a better way, something that doesn't involve cruelty to adorable little creatures that never harmed a flea. I hear them crying.
Similarly, when Microsoft joined the SCO "you must pay me forever for my precious IP" club, made up of companies that don't know enough not to club baby Linux penguins, the world said, Ewww.