Why would the world's second-ranked PC seller make an effort to sell an operating system that it's never sold before on custom hardware - and do it in a half-hearted manner? Why would it do this at a time when it's desperately trying to regain its number 1 ranking?
You would think that new sales initiatives are introduced at a time like this to pump up sales and make a difference to the bottom line - even if one is using the old saw of "customers want it" to sell the new line of products.