You'll see these words in more than one article penned by the pundits. Every year since about 2003 has been called the year of the Linux desktop - and then, when that fails to transpire, those who predict these things set about rehashing their predictions for the next year.
The idea is pushed by those with a stake in its coming to fruition - the biztech media, several so-called pundits and businesses which stand to gain monetarily. Were GNU/Linux to gain serious marketshare in the business space, then all these peole would see their bank balances start to swell. In order to achieve this objective, any and every means will justify the end.