Buy! Buy! Buy! - into Openness
One of the core problems for open source has always been that as a radical force outside the mainstream it is hard for its supporters to influence conventional players there. In part, this was what made Dell's Ideastorm so important: it gave a voice to those hitherto unable to communicate usefully with the company. The effects have been dramatic, with Dell now promising to sell systems with pre-installed GNU/Linux. The question then must be, how can we build on that success to achieve maximum impact?